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9:00 a.m. - 12:00 p.m.
Key considerations for incorporation
As a small business owner, the realities of your legal and tax situation will change as your company grows. Incorporating offers a business structure with many advantages you might not have considered.
Join Dana Gordon, Benchmark Law Corporation, and learn about the benefits of incorporating, how to incorporate your business and legal tips to help you with “life after incorporation”. This seminar is ideal for anyone who wants to get incorporated properly within BC and learn how to carry on business as a corporate entity.
Note: The difference between federal incorporation and provincial incorporation will be touched upon, however the seminar will be focused on provincial incorporation only.
1:00 p.m. - 4:00 p.m.
Tax Benefits from Incorporating
The act of incorporating your small business creates a legal entity that’s separate from its shareholders or members. In many situations it can lead to lower taxes for the business owner, thanks to a range of tax benefits only available to incorporated businesses.
Join a representative from Loren Nancke Chartered Professional Accountants and learn how a registered corporation can help separate you from your business, or partners, while optimizing tax benefits and efficiencies.
10:30 a.m. - 2:00 p.m.
Secondary Market Research That Works For You
As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make an informed decision about the viability of your business idea by tapping into already existing market data.
This interactive and hands-on seminar will leave you ready to analyze your target market, competitors and industry trends.
Things to bring:
As a bonus, purchase of this seminar includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you to make sense of your research findings.
9:00 a.m. - 12:00 p.m.
How to Run a Business Effectively
Running a small business can sometimes seem like putting together a piece of furniture. You’ve got lots of little parts that slot together to make the whole but how can you build it without a set of instructions? Operations Management can provide the necessary direction.
Join us for this seminar and explore how you can determine who does what, where, when, how and most importantly – why?
You’ll learn how to plan, set up and manage your small business operations, what the operations cycle is, and how to implement activity-based budgeting.
Presented by Laura Aveledo, Small Business BC.
1:00 p.m. - 3:00 p.m.
How to Write and Deliver Your Elevator Pitch
Your business idea might be the Next Big Thing, but you need to get the word out first. Whether you’re telling friends and family, or looking for investment dollars, your start-up pitch will be essential to your success. Join Dylan Hrycyshen, Small Business BC Business Planning Advisor, for this informative session on crafting your business pitch.
You’ll begin with practicing a thirty-second pitch and leave with an improved elevator pitch and plans for a slide deck presentation aimed at funders and investors. Be ready for impromptu encounters and networking events as you tell others about your new business in a simple yet compelling way.
10:00 a.m. - 11:00 a.m.
Finding New Ways to Serve Customers During COVID-19
Since the beginning of the COVID-19 pandemic, the old way of doing business has been disrupted. Customers are interacting with businesses in new ways and many business owners have struggled to adapt their sales and customer service methods to keep up.
Learn about a variety of digital tools that small businesses should consider to live in the new normal. Reach consumers at home, offer pre-order/curbside pickup options, create a safe and contactless payment experience in-store, and protect your business from fraud risks resulting from this commerce evolution.
1:00 p.m. - 4:00 p.m.
Marketing Strategy for Small Business Marketing for Small Business
You know what your small business has to offer, but how do you get that message across to potential customers? Marketing is the single most effective way to spread the word. Presented by Mary Charleson, Charleson Communications, Marketing for Small Business will help you focus on what your unique value proposition is and how to communicate your message effectively.
You’ll learn about the most effective marketing tools, the changing media landscape, and how to spend your marketing budget.